JDE Peet’s will increase its responsibly sourced coffee target from 30% to 80% in 2022, as the company seeks to become a leader in sustainable coffee sourcing
JDE Peet’s, which controls the Peet's Coffee Chain will accelerate its partnership with sustainability assurance provider Enveritas across its coffee supply chain to reach 100% responsibly sourced coffee by 2025 | Photo credit: Peet's Coffee
JDE Peet’s had announced plans to accelerate the proportion of coffee it responsibly sources from 30% to 50% in 2022.
The revised target forms part of a $150m investment made by the JAB Holdings-controlled company to directly support more than one million smallholder coffee farmers by 2025.
In 2021 Peet’s Coffee, the US subsidiary of JDE Peet’s, reached 100% responsibly sourced coffee through its partnership with Enveritas, an organisation that provides producers with free verification of their sustainability practices.
Enveritas, which works with prominent coffee brands including Counter Culture Coffee
, Blue Bottle Coffee
, Stumptown Coffee Roasters, Origin Coffee
, and Tim Hortons, has verified more than 200,000 coffee farms around the world against a complete set of sustainability standards.
JDE Peet’s will now implement the partnership with Enveritas across its broader coffee supply chain, allowing the JAB Holdings-controlled company to reach its ambition of 100% responsibly sourced coffee by 2025.
“Being the world’s leading pure-play coffee and tea company comes with great responsibility to ensure the resilience of the global coffee supply, in an authentic, inclusive and regenerative way. With this partnership and increased investments, we are elevating industry standards, and are committed to play our part to create a better future for our farmers, their families and the entire coffee ecosystem,” said Fabien Simon, CEO of JDE Peet’s.
Earlier this year JDE Peet’s reaffirmed a target to reduce GHG emissions for scope 1 & 2
by 25% and for scope 3 by 12.5% by the end of the decade.
JDE Peet’s was formed in 2019 after JAB Holding Company merged its Jacobs Douwe Egberts (JDE) and Peet’s Coffee businesses and launched a successful IPO in late 2020.
The Netherlands-headquartered company, which produces and distributes major coffee brands, including L’or, Jacobs, Douwe Egberts Senseo and Tassimo, posted total sales of €7bn ($8bn) for 2021, 5.2% higher than the €6.6bn ($7.5bn) earned in 2020.