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Indonesia’s Haus! attains new investment for outlet growth

Indonesian coffee chain Haus! has received new investment to grow its store count and launch a new customer app to increase digital orders

With 197 stores, Haus! offers dine-in, collection and delivery services on Indonesia's Java island | Photo credit: Haus!


Indonesian made-to-order beverage chain Haus! has completed its series B1 funding round to grow its 197-store footprint in Indonesia and develop an app for its customers. 

Led by Atlas Global Ventures, Hong Kong-based Strategic Holdings and Prasetia Dwidharma, the undisclosed investment follows Haus!’s $2m series A funding in 2020 from BRI Ventures.  

Founded in 2018, the chain, which markets itself to younger consumers with a range of cold beverages and coffees, reports that it has achieved 120% outlet growth over the last 12 months. 

With 197 stores currently in operation, Haus! offers dine-in, collection and delivery services on Indonesia's Java island. 

“We are currently preparing a new breakthrough to make it easier for consumers and potential consumers to access Haus! by launching our own app that will make it easier for consumers to order online with various payment methods and of course various special attractive offers for purchases through the app,” said Gufron Syarif, CEO of Haus! 

“Haus! is an attractive investment because it has achieved profitability and is not dependent on external funding. This means Haus! can focus the investment received on business growth where other start-ups are on a survival method,” said Arya Setiadharma, CEO, Prasetia Dwidharma. 

Indonesia’s branded café market has seen a flurry of investment over the last 12 months. In January 2022, premium coffee chain Kopi Kenangan attained $96m investment and now operates more than 600 stores across 45 cities in Indonesia, making it the largest branded coffee chain in the country ahead of Starbucks' circa 500-store footprint. 

In May 2022, South Korea’s SPC Group opened three new Paris Baguette Stores in Indonesia, bringing its store count to seven in the country, while Indonesian coffee startup Fore Coffee recently opened 42 new outlets in several metropolitan cities such as Denpasar, Palembang, Yogyakarta, Malang to Batam. Additionally, Indonesian cloud kitchen startup Hangry intends to use $13m in series A funding to become a global food and beverage company.

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