Italian coffee machine company Rancilio Group has launched a new Chinese business division to promote commercial and brand development in the rapidly developing East Asian
Rancilio Group has launched a new Chinese business division in Shanghai | Photo credit: Edward He via Unsplash
Based in Shanghai, Rancilio Group China will support the company’s Rancilio, Egro and Rancilio Specialty brands and bolster its presence in the Chinese market.
Rancilio Group China will serve the entire Chinese mainland and, alongside the group’s management, oversee commercial relations with local distributors, coffee roasters and large chains, according to a company press release.
“We have a clear international strategy,” said Ruggero Ferrari, CEO of Rancilio Group.
“The opening of the new branch in Shanghai is a significant step towards meeting the needs of a market that is becoming increasingly important on a global scale,” added Ferrari.
China is rapidly developing into one of the most dynamic and opportune coffee markets in the world. As such, the country presents many lucrative opportunities for global brands seeking to grow their international footprint.
World Coffee Portal data shows that despite pandemic disruption, China’s branded coffee shop market grew 2.9% to exceed 21,400 outlets in 2020.
Rancilio Group manufacture and sell professional coffee machines in more than 115 countries globally. The group’s product range includes the Rancilio espresso machines, the Egro fully automatic coffee machines, coffee grinders and home coffee appliances.
The company has offices across Europe, the US, Asia and Australia, and currently employs 270 people.