| Italy

Lavazza partners with SightCall to harness AR technology

Italian coffee roaster Lavazza has partnered with augmented reality (AR) platform SightCall to improve remote coffee machine support 

Lavazza partners with SightCall to utilise AR technology  | Photo credit: Lavazza



Lavazza has partnered with video cloud platform SightCall to utilise AR technology for customer care and maintenance of its coffee machines. 
 

SightCall’s AR interface allows Lavazza customer service agents to remotely draw, point and highlight onto the customer’s device to solve various support issues, such as machine descaling. 
 

The Italian coffee roaster plans to scale the technology to more than 130 support agents in seven countries over the next three years, according to a press release. 
 

“We are proud to partner with Lavazza Group to provide global service solutions for easier and faster product maintenance and repair,” said Thomas Cottereau, founder and CEO of SightCall. 
 

“Now more than ever, the world’s top brands are turning to digital support that allows them to provide issue resolution with minimal service disruption. SightCall will enable Lavazza to work through customer care issues immediately, maintaining their hard-earned reputation for high-quality coffee products,” added Cottereau. 
 

San Francisco-based SightCall is a global cloud software company that provides businesses with live video, AR and AI support in a range of industries including insurance, manufacturing, and healthcare. The firm has offices across the US, Europe, Asia and Australia.


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