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Café Amazon targets 1,000 international outlets by 2025

Thailand's PTT Oil and Retail Business (PPTOR) announces further detail on its Café Amazon growth ambitions, but appears to have scaled back plans from a target announced in January 2021 

A Café Amazon store in Lao. The coffee chain currently operates more than 3,700 stores globally | Photo credit: Café Amazon

Thailand's PTT Oil and Retail Business (PPTOR) has said it will grow its Café Amazon coffee chain to 1,000 international stores by 2025. 

Under a five-year growth plan commencing this year, Café Amazon has said outlet growth will drive total system store sales to around $1bn in 2025. However, the plans appear to be scaled back from an earlier target to operate 5,800 stores globally by 2025, with the current growth plans bringing the chain to just over 4,700 stores.  

Founded in 2002, Café Amazon is Thailand’s largest branded coffee chain. The company currently operates 3,432 outlets in Thailand, as well as 298 sites in 10 markets across Cambodia, Laos, the Philippines, Oman, Myanmar, Vietnam, China, Singapore, Malaysia, and Japan. 


Nevertheless, indicating the scale of Café Amazon’s growth ambitions, PPTOR also said it planned to purchase over 38,000 tons of raw coffee beans from local growers in Thailand over the next five years as part of its sustainable business efforts. 

In mid-January 2020, PTTOR’s parent company, Thailand’s largest oil and gas firm, PTT Public Company Limited (PTT), announced it was seeking to raise 54bn baht ($1.8bn) through its PTTOR retail unit in one of Thailand’s largest IPOs.

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