Lavazza has observed an ‘exponential increase’ in demand for at-home products in India | Photo credit: via Shutterstock 

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Lavazza is seeking to broaden its reach in India’s growing at-home coffee market through a partnership with online luxury retail platform, Tata CLiQ Luxury.  
 
The Italian coffee roaster said it was seeking to bridge a gap in the market for premium at-home coffee in India, citing an ‘exponential increase’ in demand for products including retail packaged coffee, capsule machines, coffee grinders and moka pots.
 
In response, Lavazza will sell products online including, whole bean and ground coffee, Lavazza Blue and Nespresso compatible coffee pods, branded moka pots, French presses and home brewing kits.
 
“We are certain that, with this partnership, we will be part of households that share a strong relationship with coffee as a connector and motivate coffee enthusiasts to experiment with some of our most premium products and accessories,” said ai Ganesh Ramnath, Managing Director, Lavazza India.
 
“Lavazza is one of the world’s most important coffee roasters, and we are elated to announce their launch on Tata CLiQ Luxury. An extensive range of Lavazza products has been thoughtfully curated on the platform, making it a one-stop shop for coffee aficionados,” said Gitanjali Saxena, Business Head – Global Luxury, Tata CLiQ Luxury.
 
India is a relatively small yet growing market for premium coffee. Tata Starbucks, a joint venture between the Indian conglomerate and the Seattle-based coffee chain, now operates around 240 Starbucks stores in the country, having expanded to nine new Indian cities in 2021.
 
In November 2021, home-grown boutique coffee chain, Third Wave Coffee opened its 21st store in India and announced ambitions plans to operate 300 coffee shops by 2023.
 
In September 2021, Indian premium coffee shop brand Hatti Kaapi attained $1.4m investment to expand its 115 store portfolio across the country.
 
Like China, India’s growing middle class and appetite for aspirational western brands looks likely to be a savvy bet for Lavazza’s international growth.