Tim Hortons to launch in Mexico
OAKVILLE, ON, CANADA - Restaurant Brands International Inc, the company that own Tim Hortons and Burger King, has announced a master franchise joint venture to launch the Tim Hortons brand in Mexico. The joint venture, with a group of investors in Mexico, is the first entry for the brand into the Latin American market.
‘It is a great step forward for the Tim Hortons brand as we make our first market entry into Latin America,’ said Elías Díaz Sesé, President of Tim Hortons. ‘Our partners have a deep understanding of the foodservice industry in Mexico, which we believe will serve them well in growing the brand in the region and delivering an excellent experience for all our Guests.’
The announcement is the latest joint venture in plans for Restaurant Brands International to grow the Tim Hortons brand internationally, with similar agreements in the Philippines and Great Britain announced in 2016. Tim Hortons currently operate over 4,400 stores throughout Canada, the United States and the Middle East.
‘We are continuing to build on our commitment of taking the Tim Hortons brand and Canada's favourite coffee around the world,’ said Daniel Schwartz, CEO of Restaurant Brands International. ‘Mexico has a thriving coffee market so we are very optimistic about the opportunity to grow the brand across the country.’
Restaurant Brands International has not yet announced the number of stores it expects to open, nor the dates for the expansion into Mexico.