30 January 2017
Nestlé Toll House Café increases expansion in the Middle East
DALLAS, TX, USA – Crest Foods Inc., the franchisor of Nestlé Toll House Café by Chip has announced plans for increased expansion of the brand throughout the Middle East in 2017, with 29 new cafés set to open within the region by the summer.
Expansion will be seen in Kuwait, Iraq, Saudi Arabia and Qatar, with Kuwait on track to become the largest market for the company in the Middle East, operating 17 units in total.
‘We have made a concerted effort to expand our brand throughout the Middle East, and thanks to our outstanding franchisee partners in the region, our growth is accelerating significantly,’ said Shawnon Bellah, Chief Operating Officer of Crest Foods, Inc. ‘We’re thrilled to see our cafés spread across Iraq, Kuwait, Saudi Arabia and Qatar, and we still have plenty of room for continued expansion in these and other nations.’
The cafés will serve espresso-based coffee alongside cold beverages, smoothies, freshly baked confections, ice creams and savoury sandwiches.
Crest Foods Inc. currently franchises over 150 Nestlé Toll House Café by Chip stores in the United States, Puerto Rico, Canada and the Middle East.