5THWAVE Podcast - Forward-thinking series examining the business of progressive coffee culture

13 January 2023 | 42 mins

Episode 56: Understanding consumer behaviour

In today's episode we're diving into the topic of market research and exploring how operators can gain a deeper understanding of their consumers.

In conversations with Dr. Ernest Baskin, Associate Professor, Saint Joseph’s University of Philadelphia, Blonnie Whist, Insight Director, Lumina Intelligence, and JP Then, Co-founder of Crosstown and Founder of online ordering system Slerp, we unpack the latest behavioural trends in hospitality and find out how gathering regular consumer data and insight can help operators better understand their trading environment and maximise sales.

Credits music: "Do You Know" by Steve Ray Ladson in collaboration with The Coffee Music Project

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Guests

Dr. Ernest Baskin

Associate Professor, Saint Joseph’s University

Dr. Ernest Baskin is an associate professor of Food, Pharma and Healthcare at Saint Joseph’s University Philadelphia and is an expert in consumer behaviour and marketing research.. Baskin is educated in marketing, philosophy, economics and finance and holds a Ph.D. in Marketing from Yale University School of Management.

Blonnie Whist

Insight Director, Lumina Intelligence

Blonnie Whist heads up the insight and research teams at Lumina Intelligence, a UK-based food and beverage research firm, part of the William Reed Group. Focused on the foodservice and convenience store sectors, Lumina Intelligence generates data and consumer insight, speaking to over 72k UK consumers every year.

JP Then

Co-founder, Crosstown and Founder, Slerp

JP Then is the Founder and CEO of Slerp, a technology business for the hospitality sector enabling brands to sell direct to customers via digital channels. JP is also the Co-Founder of Crosstown, an omni-channel bakery and coffee brand established in 2014, which now operate 20+ sites across London, Brighton and Oxford UK.