A Reborn Coffee store in Irvine, California | Photo credit: Reborn Coffee

California-based Reborn Coffee has maintained strong sales its third quarter and continues to narrow its losses ahead of a long-awaited international debut. 
 

The specialty coffee roaster and café chain posted sales of $1.5m in the three months ended 30 September 2023 – equivalent to its second quarter and 81% higher than the third quarter of 2022. 

Reborn Coffee’s revenues for the first nine months of 2023 stand at $4.2m – 31% higher than its total 2022 sales. 

The business, which operates 14 stores across California, said increased marketing spend and rising brand recognition had boosted sales. The strong performance also contributed to a reduced year-on-year loss in the quarter, from $0.9m in the third quarter of 2022 to $0.7m. 

As part of longer-term plans to reach 40 US outlets, Reborn Coffee is planning to open two flagship stores in the Californian cities of San Francisco and San Diego, alongside its first sites outside the state in Texas and Missouri. 

Reborn Coffee also cited progress in executing its international expansion plan, which will see the brand open stores in South Korea, the UAE and Austria in the near future. 

First announced in December 2022, Reborn Coffee will debut in South Korea with a flagship store in Daejeon. The store is forecast to open before the end of the year. 
 

Speaking to World Coffee Portal in August 2023, Reborn Coffee CEO Jay Kim said its investment in Daejeon will act as a cornerstone of a ‘larger strategic blueprint for Asia’, becoming a central hub for all future Asian outlets. 

Last month, Reborn Coffee announced a strategic partnership with Sheikh Hamed, owner of Abu Dhabi’s Millennium Hotel, to open its first coffee shops in the UAE. The licensing agreement will see Reborn Coffee open at least ten retail locations in the country within five years, starting with an outlet at the Millennium Al Rawdha Hotel. 

“We continue to execute on our expansion strategy, preparing for new company-owned retail locations in Southern California and new flagships in states such as Texas, as well as global locations including South Korea, Austria, and Dubai with our partners. We believe our expansion strategy, driven by sustained customer demand, new product innovation and effective operational execution across our retail locations, will support continued revenue growth for Reborn in the years to come,” Kim said. 
 

The specialty coffee roaster and café chain is also exploring opportunities to open stores in Malaysia, Indonesia, Thailand, India, Kazakhstan and the UK.