The strategic partnership will see Reborn Coffee open an outlet at the Millennium Al Rawdha Hotel and a minimum of 10 stores in the UAE within five years
A Reborn Coffee store in California, USA | Photo credit: Reborn Coffee
California’s Reborn Coffee has announced a strategic partnership with Sheikh Hamed, owner of Abu Dhabi’s Millennium Hotel, to open its first coffee shops in the UAE.
The terms of the licensing agreement will see Reborn Coffee establish an outlet at the Millennium Al Rawdha Hotel and explore roasting and warehouse facilities to support the opening of at least ten retail locations within five years.
In a press release, Reborn said the ‘strategic alliance’ would leverage Sheikh Hamed’s local knowledge and expertise, with the Millennium Hotel providing the ‘perfect location for Reborn Coffee’s expansion efforts.’
“We are truly honoured to join forces with Sheikh Hamed and his Millennium Hotel in Abu Dhabi. Together, we aim to elevate the coffee experience in the UAE by delivering Reborn Coffee's unparalleled quality, innovation, and sustainability, said Jay Kim
, CEO, Reborn Coffee.
The Millennium Hotels and Resorts group is a Hong Kong subsidiary of Singapore-listed global real estate company City Developments Limited (CDL). It manages 29 premium hotels across the UAE and has a strong presence in Saudi Arabia, Oman, Qatar and Kuwait.
The partnership marks Reborn Coffee’s latest move towards opening its first international stores. The specialty coffee roaster and café group currently operates 14 locations in California and completed a $7.2m IPO
in August 2022. The following December it acquired a coffee shop, roastery and R&D facility in Daejeon, South Korea
– a 2,000sq ft site intended to house Reborn’s first international store and expected to open before the end of 2023. In July 2023, Reborn Coffee secured a $1m credit facility
from DRE Inc. to accelerate the brand's international expansion.
Founded in 2015 by Jay Kim, Reborn Coffee posted net revenues of $2.6m and a $2.3m net loss for the six months ended 30 June 2023.