Don’t let your customers be strangers

Rewarding loyal customers makes savvy business sense, but it’s only one piece of the data capture puzzle. Technology can help hospitality businesses deliver more of what their customers want, when and where they want it, says JP Then, Founder, Crosstown Doughnuts and Slerp

Hospitality feels like it’s at an e-commerce turning point. Operators are embracing online ordering systems, but the options haven’t always been readily available.

When you’ve got the complexity of a multi-site business offering a range of order types like click & collect, on-demand delivery, future-day orders, catering – and each location needs individual settings – the traditional e-commerce providers, such as Shopify, WooCommerce and Squarespace simply aren’t built to handle such requirements of our sector. They were built for retail, so it becomes a square peg in a round hole scenario.