Project Café USA 2024

The US coffee shop market is home to some of the worlds biggest coffee brands, and is most synonymous with Starbucks Coffee Company. However, competition is intensifying as a new wave of high quality, experience led chains are growing in size and stature, helping to shape a changing coffee culture as younger consumers in particular embrace a new era of mainstream espresso-based beverage consumption

In publication since 1999, the Project Café report series continues to help industry stakeholders understand the social and economic contributions of the industry and navigate changing dynamics. The series comprises major global region reports, and key national reports that deliver a comprehensive coffee shop market analysis

Project Café USA 2024 identifies the size of the USA’s branded coffee shop market in terms of outlets, sales and growth rates, providing an in-depth strategic examination of the current retail environment

Featuring consumer research, industry consultations, analysis of key market topics and competing operator strategies, the report unpacks key opportunities and potential future barriers to growth

Project Café USA 2024 will help your organisation tailor its approach to the unique demands of this market, facilitating better informed business decisions

Available 4 September 2023