Project Café Italy 2023

Each year in addition to Project Café Europe, Allegra World Coffee Portal go even more in depth on the biggest and most interesting markets in the region. More industry insight, more operator profiles, and more consumer research. This year, the focus is on Ireland, Italy and Scandinavia. Project Café Italy 2023 is the definitive take on the current state of the Italian market, tracking its evolution over the last five years, and its prospects for future success


In publication since 1999, the Project Café report series continues to help industry stakeholders understand the social and economic contributions of the industry and navigate changing market dynamics


Project Café Italy 2023 identifies the size of the branded coffee chain market, in terms of outlets and growth rates, providing a comprehensive strategic examination of the current retail environment


With in-depth consumer research, industry consultations, and analysis of key market topics, the report unpacks key opportunities and potential future barriers to growth


Project Café Italy 2023 will help your organisation tailor its approach to the unique demands of this market, facilitating better informed business decisions

Available 3 April 2023

  • The analysis covers the Italian branded coffee shop segment, divided into coffee-focused chains including McCafé, Bottega del Caffé Dersut & Caffè Vergnano 1882, and food-focused chains including Acafé, Cioccolatitaliani Tirana and El Pan d' Na Volta  
  • Over 100 online surveys, consultations and in-depth interviews with leading industry insiders, decision makers and key staff
  • Over 2,000 online surveys with Italian coffee shop consumers
  • Outlet market sizing, including future growth projections, for the branded Italian coffee shop sector​​
  • In-depth profiles of major coffee-focused and food-focused operators in Italy, including key company and supplier information
  • Pricing analysis of major operators including latte, cappuccino, filter coffee and espresso beverages

For more information, contact the Allegra team HERE.
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