Project Café Middle East 2023

The Middle East branded coffee shop market is thriving, as traditional homegrown operators rise to compete against the increased influence of ever-expanding Western chains. This report focuses on which are the best performing markets of 20 featured from the expanded MENA region – Algeria, Bahrain, Djibouti, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Palestine State, Qatar, Saudi Arabia, Syria, Tunisia, UAE and Yemen


In publication since 1999, the Project Café report series continues to help industry stakeholders understand the social and economic contributions of the industry and navigate changing market dynamics


Project Café Middle East 2023 identifies the size of the branded coffee chain market, in terms of outlets and growth rates, providing a comprehensive strategic examination of the current retail environment


With in-depth consumer research, industry consultations, and analysis of key market topics, the report unpacks key opportunities and potential future barriers to growth


Project Café Middle East 2023 will help your organisation tailor its approach to the unique demands of this market, facilitating better informed business decisions

Published 7 November 2022
401 Pages

  • The analysis covers the Middle East branded coffee shop segment, divided into coffee-focused chains including Starbucks, Dunkin’ & Barn’s, and food-focused chains including Krispy Kreme, Cinnabon & Mamma Bunz Cafe
  • Over 200 online surveys, consultations and in-depth interviews with leading industry insiders, decision makers and key staff
  • Over 2,000 online surveys with UAE and Saudi Arabia coffee shop consumers, conducting in Arabic and English
  • Outlet market sizing, including future growth projections, for the 20 strong branded Middle Eastern coffee shop sector​
  • In-depth profiles of major coffee-focused and food-focused operators in the Middle East, including key company and supplier information
  • Pricing analysis of major operators including cappuccino, latte, Arabic coffee and espresso beverages

For more information, contact the Allegra team HERE.
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