| Denmark

Joe & The Juice bolsters management team to drive next phase of growth

Former Starbucks executive Robert Lynch has joined the Danish coffee and juice chain as Chief Operating Officer, with a management team reshuffle also seeing new personnel assuming the Chief Strategy Officer, Chief of Staff and Chief Growth Officer roles

Joe & The Juice currently has 375 stores globally | Photo credit: Joe & The Juice


Joe & The Juice CEO Thomas Nørøxe has said he has assembled a new management team to drive the Danish coffee and juice chain’s next phase of growth. 

Posting on LinkedIn, Nørøxe said the business has appointed former Starbucks executive Robert Lynch as its new Chief Operating Officer – a role Nørøxe had held alongside his CEO responsibilities. 

Lynch joins Joe & The Juice after 21 years' service at Starbucks in which he held several senior roles, including Director of EMEA Licensed Operations and, most recently, Vice President of EMEA Retail Operations, Licensing and Roastery – accountable for retail operations for 2,900 stores across 30 markets. 

He will lead Joe & The Juice’s Regional Managing Directors – Andreas Peter Dipo-Zimmermann, who oversees the brand in the US, Kasper Borst for the Mid-EU region and Lauritz Bolton for Nordic operations. 

Nørøxe also announced that it has promoted Chief Growth Officer Valdemar Halbye to Chief Strategy Officer and Søren Grundtvig Skaarup from Head of Group Strategy to Chief of Staff. Former CEO Sebastian Vestergaard – replaced by Nørøxe in June 2021 – has taken on the Chief Growth Officer role. 

The appointments come a month after Joe & The Juice added foodservice and finance expert Jeffrey Lawrence to its Board of Directors and six months after the business sold a majority stake to New York-based General Atlantic

Founded in 2002, Joe & The Juice currently has 375 stores globally – over 300 of which are company operated.  

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