| US

Aroma Joe’s promotes Dave Tucci to President and scraps CEO position

Tucci will hold both Chief Operating Officer and President roles at the US coffee chain with Loren Goodridge transitioning from CEO to shareholder and ‘managing member’ of the board

Dave Tucci (pictured) will maintain Chief Operating Officer responsibilities alongside his new role as President


US coffee chain Aroma Joe’s has scrapped its CEO position and handed Chief Operating Officer Dave Tucci the additional role of President. 

In a press release, the Maine-based business said Loren Goodridge will transition from his current CEO role to oversee the chain’s development as a shareholder and ‘managing member’ of the board. Goodridge, who joined Aroma Joe’s in 2013 and became CEO in October 2018, is also an Aroma Joe’s franchisee with 11 stores. 

“Working with the founders of Aroma Joe’s to build and expand this brand for the past 12 years – and reach the amazing milestone of 100 locations in 2023 – has been an amazing accomplishment. The brand truly spreads positivity in every community and I look forward to being a continued part of this growth,” Goodridge said. 

Tucci joined Aroma Joe’s as Director of Franchise Development & Operations in January 2021 before being appointed Chief Operating Officer in January 2022. He will maintain COO responsibilities alongside his new role as President. 

“This is an exciting time at Aroma Joe’s as we position ourselves for our next phase of growth. Over the last year of shadowing Loren, I’ve learned from the best and am ready to chart a path of continued future expansion,” he said. 

Aroma Joe’s opened its first store in New Hampshire in 2000. The coffee chain began franchising in 2012 and now operates 115 outlets across Maine, Connecticut, New Hampshire, Massachusetts, Pennsylvania, Florida, Rhode Island and New York. 

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