The Oregon-based drive-thru coffee chain has indentified Arizona as the the ideal location to support planned outlet growth in nearby states
Dutch Bros will shift approximately 40% of its total support staff to the Phoenix office by the start of 2025 | Photo credit: Dutch Bros
Oregon-based Dutch Bros will expand its support centre in Phoenix, Arizona, to support outlet growth in neighbouring states – a move it says will bring it ‘closer to its centre of gravity’.
The drive-thru coffee chain will shift approximately 40% of its total support staff to the Phoenix office by the start of 2025. Dutch Bros said the roles are ‘primarily strategic in nature and ‘support day-to-day operations’.
While Dutch Bros has more than 150 stores in its home-state Oregon, the Phoenix office expansion will move more Dutch Bros staff closer to the states of California and Texas.
Dutch Bros currently operates 831 stores across 16 states. It expects to open approximately 160 further sites in 2024 as part of a longer-term goal of reaching 4,000 outlets.
CEO Christine Barone said by strengthening its support centre in Phoenix – which is one of the brand’s strongest markets – Dutch Bros will be better positioned to keep customers and staff ‘top of mind as we grow’.
“As we look toward our long-term objective of 4,000+ shops, strengthening our existing operations in Arizona positions us to compete for the talent we need to accomplish this ambitious goal. In addition, Phoenix’s proximity to the nation’s 12th busiest airport provides significantly easier and faster access to our rapidly-expanding set of markets across the US, increasing connectivity,” she added.
Dutch Bros was founded in Grants Pass, Oregon, in 1992. The coffee chain said it expects to maintain a significant presence in Grants Pass, with its roasting facility, headquarters and several support operations remaining in the city.