The Public Investment Fund-backed organisation has signed five new coffee supply deals to boost Saudi Arabia’s fledgling coffee growing industry
Representatives from the Saudi Coffee Company and Barn’s at the PIF Private Sector Forum | Photo credit: Saudi Coffee Company
The Saudi Coffee Company has signed new deals to supply Jeddah-based coffee chains Barn’s and BON Cafe with Saudi-grown coffee.
Founded in May 2022, the Saudi Coffee Company is seeking to develop the domestic coffee industry through sustainable agronomy, education and trade deals.
The deals will see the Saudi Coffee Company supply 650-store Barn’s with locally grown specialty coffee and BON Cafe with filter coffee for hot and cold beverages sold across its 50 drive-thru sites.
Saudi Coffee Company struck a total of five new supply deals at the two-day PIF Private Sector Forum in Riyadh.
The other agreements will see the Saudi Coffee Company supply its new bespoke specialty coffee brand, Jazean, across AlHokair Group’s 23 hotels and Altanfeethi’s 27 airport lounges, while also providing barista training to both businesses.
Additionally, the Saudi Coffee Company will supply green beans to Elixir Bunn Coffee Roasters and provide training on roasting, processing methods and tasting. The business will also partner with Riyadh-based Elixir Bunn on future joint events and the ‘exchange of expertise’.
“Our presence at this forum marks a crucial step in our mission to elevate the Saudi coffee industry. With our strategic partnerships and collaborations, we reiterate our commitment to sustainability and sector growth, both locally and globally – proudly contributing to the kingdom’s Vision 2030 and the diversification of the economy,” said Khalid Abu Theeb, CEO, Saudi Coffee Company.
Backed by SAR 1.2bn ($320m) investment from Saudi Arabia’s Public Investment Fund (PIF), the Saudi Coffee Company has set goals of increasing coffee production from 300 to 2,500 tons annually by 2028 and planting 10 million coffee trees in the Jazan region within the next 10 years.