| Poland

Poland’s White Bear Coffee eyes smaller format franchise stores to spur growth

The specialty coffee roaster and café chain is seeking to open six new outlets this year and has adapted its franchise model to better facilitate multi-site operators and smaller format store models

White Bear Coffee outlets are characterised by bright decor and eye-catching store design | White Bear Coffee


Poland’s White Bear Coffee is seeking to open six new outlets in 2024 and has restructured its franchise offer to enable franchisees to introduce small-format, on-the-go store models to their operations.  

The Białystok-based specialty coffee roaster and café chain opened six new stores in 2023, including in Kraków and Lublin, to reach 15 outlets. Its other nine stores all achieved sales growth last year, with year-on-year turnover increasing 37%.  

White Bear Coffee, which also operates office coffee, vending and foodservice channels, introduced mobile pre-ordering and an app-based loyalty programme in 2023. 

“The White Bear Coffee franchise is experiencing systematic growth. But not only are we growing, our franchisees are also growing. Two of our partners have already decided to open additional locations in another city which shows the brand can be scaled quickly and easily,” said Łukasz Kaliciński, co-owner, White Bear Coffee.     

White Bear Coffee’s expansion this year will focus on untapped Polish provinces, including Świętokrzyskie, Pomeranian and Lubusz. Alongside enabling franchisees to open additional sites, White Bear Coffee said its updated franchise model could see partners introduce takeaway-only kiosks and mobile coffee carts to cater to rising on-the-go coffee consumption across the country. 

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