The Liège-Guillemins rail station store comes two-and-a-half years after Costa Coffee launched its self-serve coffee machine network in Belgium
Coca-Cola-owned Costa Coffee operates more than 3,100 outlets across 19 European markets | Photo credit: Costa Coffee
French travel concession operator Lagardère Travel Retail has opened the first bricks-and-mortar Costa Coffee store in Belgium at Liège Guillemins rail station.
Costa Coffee has had a presence in Belgium since September 2021 via a network of premium self-serve coffee machines in Brussels, Antwerp, Ghent and Liège, as well its hospitality and horeca Costa Proud To Serve concept.
Coca-Cola-owned Costa Coffee is one of the largest branded coffee chains across Europe with more than 3,100 outlets across 19 markets. Alongside 2,677 stores in the UK, Costa Coffee also operates over 100 stores in each of the Republic of Ireland and Poland – its second and third largest European markets respectively.
Costa’s Belgium debut follows debuts in Azerbaijan, Uzbekistan and Japan in 2023.
The Liège outlet strengthens the partnership between Costa Coffee and Lagardère Travel Retail, which began in 2008 when the travel concession operator launched Costa Coffee in the Czech Republic with an outlet in Prague.
In February 2023, Lagardère Travel Retail acquired the master franchise rights for Costa Coffee in Poland and Latvia.