São Paulo-based AmPm will launch the US donut and coffee chain in Brazil within the next 12 months via a network of standalone outlets and product distribution across its 1,800 convenience stores
The first Krispy Kreme store in Brazil is set to open by early 2025 | Photo credit: Jeremy Bouchet
Krispy Kreme will enter a joint venture with São Paulo-based convenience store chain AmPm Comestíveis Ltda (AmPm) to open stores in Brazil.
The agreement will see AmPm develop a network of standalone Krispy Kreme outlets and distribute its products within its 1,800-store network. The first Krispy Kreme store is set to open by early 2025.
In a press release, Krispy Kreme said Brazil represents a priority growth market for the brand.
“We are thrilled to share the joy that is Krispy Kreme in Brazil. Our fresh doughnuts will be a great fit in a country well-known for its culture and enjoyment of sharing meals and sweets with family and friends. Additionally, we are very pleased to partner with AmPm. They have built a strong retail presence along with deep experience for iconic brands like ours,” said Raphael Duvivier, Chief Development Officer, Krispy Kreme.
Krispy Kreme launched in South America with an outlet in Bogota, Colombia, in May 2020, and expanded its presence in the region with stores in Chile and Ecuador last year.
The North Carolina-based business currently operates more than 2,100 outlets across 39 global markets.