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UK’s Crosstown seeks new investment to kickstart international growth

The Foresight-backed premium doughnut, coffee and ice cream operator says new investment is necessary to deliver its international growth plans, which will initially focus on the Middle East

Crosstown sells artisan doughnuts, specialty coffee and ice cream from 16 UK stores | Photo credit: Toa Heftiba


London-based Crosstown is working with business consultancy firm Interpath Advisory to search for new investors. 

The artisan doughnut, specialty coffee and ice cream brand currently operates 16 UK stores alongside a network of trucks, market stalls and retail concessions.  

As well as scaling its UK presence, Crosstown is exploring international opportunities with an initial focus on the Middle East. The business opened a pop-up store at the Mother of the Nation festival in Abu Dhabi, UAE, in December 2023 in partnership with franchise advisory Gulf Franchise Group. 

“As we seek to expand our offering into more locations across the UK and grow internationally, the time is right to bring in new investment to help us fulfil our growth aspirations,” said Howard Ebison, CEO, Crosstown. 

Crosstown was founded by Adam Wills and JP Then in 2014. In March 2022, the duo sold a minority stake in the business to London-based private equity firm Foresight for £3m ($3.7m), with Wills and Then retaining a 35% stake. 

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