| Finland

Paulig appoints Mariell Toiger as Chief Marketing Officer

Toiger has 15 years’ experience working at the Finnish coffee, beverage and food supplier, including as Marketing Director for Finland and the Baltics between 2019-2024

Chief Marketing Officer Mariell Toiger | Photo credit: Paulig


Finnish coffee, beverage and food supplier Paulig has appointed Mariell Toiger as its new Chief Marketing Officer. 

Toiger first joined Paulig as a Marketing Assistant in 2008 and has held several senior marketing and commercial positions within the company, including Commercial Director for Paulig Professional Baltics and Marketing Director for Finland and the Baltics. 

In a press release, Paulig said its 100-strong marketing and innovation team will play a significant role endorsing its new growth strategy and strengthening consumer engagement across Europe. 

“I am very excited and honoured to take on this new role at Paulig and I look forward to working with the talented teams across the company to create memorable experiences for our consumers and customers. Paulig has a strong heritage together with constant renewal and striving for excellence. I am eager to contribute to our vision of being the shaper of popular food culture and a sustainable frontrunner in the industry with innovations that meet the needs of our consumers and shoppers,” Toiger said.   

Toiger will be based in Tallinn, Estonia, and will join Paulig’s leadership team as part of her appointment.  

Coffee is one of Paulig’s largest product categories and encompasses the Presidentti, Juhla Mokka and Paulig Mundo brands.  

Helsinki-based Paulig achieved 5.6% sales growth in 2023 to reach €1.16bn ($1.25bn), with coffee sales and volumes both increasing on the previous year. 

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