The crêpe concept, which currently operates 30 stores globally, said the partnership is a ‘natural fit’ as it explores ways to scale its UK and international presence
The Tesco site will feature Crêpeaffaire’s full crêpe menu alongside barista-prepared organic coffee | Photo credit: Tesco
Crêpeaffaire has commenced a concession café trial with UK supermarket chain Tesco.
The site within Tesco Extra in Borehamwood, Hertfordshire, will cater to in-store, on-the-go and delivery trade and features Crêpeaffaire’s full sweet and savoury crêpe menu alongside barista-prepared coffee.
Coffee sales represent 25% of Crêpeaffaire’s in-store sales, Founder Daniel Spinath revealed last year.
“The partnership with Tesco, one of the UK’s most respected brands, is a natural fit for us and we are absolutely delighted to bring Crêpeaffaire to the Tesco shopping experience and to the local residents, workers and students in Borehamwood,” Spinath said.
Crêpeaffaire currently operates 14 stores in the UK, alongside 11 outlets in Saudi Arabia, four in Kuwait and a single store in the Netherlands.
In January 2023, Spinath highlighted ‘great growth opportunities’ for Crêpeaffaire in the UK and internationally. He told The Food Service Growth Show podcast that the business is seeking to reach 300 stores globally within the next five years.
The concession agreement also marks a further step in Tesco’s efforts to scale its in-store café network.
In August 2023, the UK’s largest supermarket chain signed a franchise agreement with dessert chain Creams to roll-out a ‘café within a café’ concept within its 300-store Tesco Café network.