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Simonelli Group strengthens UK presence with London support and sales hub

The site will house Simonelli Group’s Nuova Simonelli and Victoria Arduino brands and adds to its offices in Italy, France, the US, the UAE, Singapore and Australia

Simonelli Group’s Nuova Distribution UK site in London | Photo credit: Simonelli Group


Italy’s Simonelli Group has opened a new UK branch to be a reference point for sales, technical assistance and training in the market. 

Simonelli Group, which produces professional coffee machines and grinders under the Nuova Simonelli and Victoria Arduino brands, said the Nuova Distribution UK site in London strengthens its international network of offices. 

Headquartered in Macerata, Italy, the group currently operates branches in France, the US, Singapore and Australia. In June 2023 Simonelli Group also set up a new support and sales hub in the UAE to bolster its presence in the Middle East’s growing hospitality industry. 

“Nuova Distribution UK will bring the company even closer to the UK market and allow us to offer Nuova Simonelli and Victoria Arduino products and services with added value to roasters, chains, baristas and distributors,” said Marco Feliziani, CEO of Simonelli Group. 

Simonelli Group reported sales of €121m ($133m) in 2022. 

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