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UK’s WatchHouse to make US debut in December 2023

The specialty coffee roaster and boutique café group will open its first international store on New York’s 5th Avenue in December 2023

The new WatchHouse store in Belsize Park, London | Photo credit: Darren Rowlands

UK specialty coffee roaster and café group WatchHouse is set to make its international debut with a store in New York. Scheduled to open at 660 5th Avenue in early December, a second US outlet will follow in February 2024, WatchHouse has confirmed.
WatchHouse has been preparing for a US launch for over 12 months and in September 2022 raised over £4.5m ($5.1m) via crowdfunding platform Crowdcube to facilitate its plans.
In July 2023 WatchHouse appointed former Boston Tea Party CFO, Julie Centracchio as its new Finance Director, a role the specialty coffee group said would be ‘key’ to its UK and international expansion.

Read: Interview with WatchHouse founder and CEO, Roland Horne

The announcement comes as WatchHouse unveiled its 14th UK location – a store in London’s upmarket Belsize Park.
‘The menu will feature a delightful combination of specialty WatchHouse bakes and an exceptional Modern Coffee offering, all prepared on-site… Expect wood panelling, bistro tables, a charming terrace, and excellent service, all reminiscent of a Viennese coffee house,’ WatchHouse wrote in a press release.

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