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Bad Ass Coffee of Hawaii appoints Gregg Koffler to streamline store development

The Colorado-based coffee chain highlighted the former Paris Baguette America executive’s ‘been there, done that’ experience as key to its goal of opening 150 new stores by 2028

Bad Ass Coffee of Hawaii currently operates 31 stores | Photo credit: Bad Ass Coffee of Hawaii


Bad Ass Coffee of Hawaii has appointed former Paris Baguette America executive Gregg Koffler as its new Chief Development Officer. 

Koffler will be responsible for developing ‘growth strategies’ for the US coffee chain, with a specific focus on streamlining the development process for new franchise units. 

Bad Ass Coffee of Hawaii currently operates 31 stores and has a goal of opening 150 new franchise outlets over the next five years. 

“This is a brand that’s taking off. With a best-in-class leadership team, an impressive brand strategy and business model, and an unbeatable company culture, franchisees can see the potential in growing with this remarkable brand,” said Koffler. 

Koffler previously served as Vice President of Franchise Sales & Development at Paris Baguette America, and has held similar roles at Roy Rogers Restaurants, Johnny Rockets and Corner Bakery Café. He most recently served as a board member for fitness concept MELD Fitness + Wellness. 

“We’re confident that as a respected franchise industry leader, Gregg’s ‘been there, done that’ experience comes with the know-how to build a solid strategy and implement a development process for Bad Ass Coffee that will deliver future success,” added Scott Snyder, CEO, Bad Ass Coffee of Hawaii. 

Koffler’s appointment comes hot on the heels of Bad Ass Coffee of Hawaii’s robust half-year performance.  

The Colorado-based coffee chain achieved 23% year-on-year sales growth in the six months ended 30 June 2023, with its top 25% performing stores averaging net sales above $1.2m during the period.  

Bad Ass Coffee of Hawaii also reported strong momentum behind its franchise expansion strategy, which is focused on ‘clustering new stores’ in existing markets and seeking ‘experienced multi-unit, multi-brand' franchise partners to bring the brand to new regions.   

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