The coffee social enterprise is seeking new investment to grow its retail and e-commerce channels and expand its prisoner rehabilitation programme
A Redemption Roasters store in Dulwich Village, London | Photo credit: Redemption Roasters
London-based social enterprise Redemption Roasters is planning an equity crowdfunding campaign to expand its 10-store retail footprint and scale its e-commerce channel.
Launched in 2016, Redemption Roasters works to rehabilitate prisoners and prison leavers by providing barista skills training within three UK prisons – HMP High Down, HMP Wormwood Scrubs and HMP Pentonville.
The business’ roastery is located at HMP The Mount in Hertfordshire, where it teaches prisoners the practical skills involved in coffee roasting, production and logistics.
The crowdfunding campaign will primarily fund outlet expansion, with several new sites slated to open early next year. The specialty coffee roaster and café chain will also use investment to make ‘strategic new hires’ at its headquarters, boost online sales and enhance its marketing.
“We’re really excited about this next stage of growth for the business and developing and expanding our coffee shops across London. With 10 thriving sites in London already, and after a successful cornerstone fundraise earlier this year, we’re looking forward to opening the opportunity up to our community and the crowd,” Founder Max Dubiel told World Coffee Portal.
Redemption Roasters has a network of over 100 wholesale clients and offers a subscription delivery service.