| Mexico

Starbucks sales drive Alsea’s solid third quarter

The Mexican quick-service operator opened 115 net new Starbucks stores over the last 12 months as part of plans to reach 2,000 globally by the end of 2025

A Starbucks store in Medellín, Colombia | Photo credit: Starbucks


Starbucks ‘continues to lead the way’ for Alsea following its strong contribution to the Mexican quick-service hospitality group’s third quarter sales. 

Alsea opened 32 net new Starbucks stores in the three months ended 30 September 2023 to reach 1,727 outlets across 12 markets in Latin America and Europe – 115 more than the same period in 2022. 

The two organisations entered a franchise agreement in 2002 and opened their first store in Mexico City later the same year. Alsea currently operates 796 stores in Mexico, its largest Starbucks market ahead of France and Spain where it has 240 and 159 stores respectively. 

Alsea, which also operates licensed Domino’s Pizza and Burger King outlets, said Starbucks was its strongest performer during the quarter with 25% like-for-like sales growth. 

Starbucks like-for-like sales growth reached 26.5% in Mexico during the period and 36% in South America, where Alsea operates Starbucks stores across Argentina, Chile, Colombia, Paraguay and Uruguay. 

In Europe, where the group manages Starbucks stores in France, Spain, the Netherlands, Portugal, Belgium and Luxembourg, like-for-like sales increased 13%. 

“We continue with our solid organic growth, focusing on the expansion of our brands with greater growth and profitability potential such as Starbucks and Domino's Pizza. During the first nine months of the year, we have opened 91 corporate restaurants and 47 franchises. When it comes to our brands' performance during the quarter, Starbucks continues to lead the way with solid 24.9% growth in same-store-sales,” said Armando Torrado, General Director of Alsea. 

In April 2023, Starbucks CEO Laxman Narasimhan announced a joint goal for Starbucks and Alsea to operate 2,000 Starbucks stores globally by the end of 2025.   

Starbucks is Alsea’s largest brand by both sales and outlets, ahead of Dominos with 1,400 stores. Alsea’s total third quarter sales grew 11% year-on-year to P19.5bn ($1.1bn). 

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