The Amman-based coffee roaster and café chain will invest in eight new standalone outlets in the first half of 2024 following the planned closure of its 13 Carrefour concession sites
An Al Ameed Coffee pop-up store at the Gulfood 2023 exhibition in Dubai, UAE | Photo credit: Al Ameed Coffee
Jordan’s Al Ameed Coffee will close its 13 stores within Carrefour hypermarkets before the end of the year to increase its focus on company-owned sites and e-commerce.
The move will see Al Ameed Coffee’s footprint shrink to 15 outlets.
However, the Amman-based coffee roaster and café chain plans to ‘invest heavily’ in new stores, including eight outlets in the first six months of next year.
Additionally, Al Ameed Coffee will strengthen its e-commerce and DTC channels. The business currently distributes packaged coffee to more than 30 countries, predominately in Europe and the Middle East.
“For 50 years, we have been an independent and value-driven business. We believe that maintaining our independence in all our business operations is crucial to stay dynamic and responsive to our customers' needs,” a statement from Al Ameed Coffee said.
In March 2023 Al Ameed Coffee opened a temporary store in New Cairo, Egypt, to connect and engage with the Egyptian market. The outlet will operate until the end of February 2024.
Carrefour is French multinational retail and wholesaling corporation operating more than 13,000 hypermarkets and convenience stores across 30 countries.
Emirati holding company Majid Al Futtaim has operated Carrefour in the Middle East and North Africa since 1995. The franchisee distributes Al Ameed packaged coffee products across approximately 320 stores in 16 markets in the region.