| Indonesia

Maxime Chaury steps down as Managing Director of Flash Coffee Indonesia

Chaury’s departure follows soon after the technology-focused coffee chain closed significant investment to scale across Asia Pacific and touted Indonesia as its key growth market

Flash Coffee has cited Indonesia as its key growth market | Photo credit: Flash Coffee


Maxime Chaury has left his role as Managing Director of Flash Coffee Indonesia after a two-year tenure which saw the coffee chain achieve significant sales and outlet growth in the country.  

Chaury assumed the role in April 2021 and departs to launch Upworth, a new financial management platform based in Australia. 

In a LinkedIn post, Chaury said Indonesia had grown from the smallest of Flash Coffee’s initial three markets into leading group turnover and profitability during the last two years. 

The digital and value-focused coffee chain also achieved a 33-fold increase in net revenue, 550% same-store sales growth and scaled from 16 stores to 92 outlets in Indonesia during his leadership, he added. 

In May 2023, Flash Coffee secured $50m investment to grow its footprint across Asia Pacific, with Indonesia cited as its key growth market. 

The coffee chain launched with its first store in Indonesia in January 2020 and currently operates more than 240 outlets across Singapore, Indonesia, Thailand, Hong Kong and South Korea.  

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