The 200-store Brazilian coffee chain said its San Isidro outlet will precede further international growth in the next 12 months
A The Coffee outlet in Lisbon, Portugal | Photo credit: The Coffee
Brazil’s The Coffee has opened its first store in Peru in the upscale Lima neighbourhood of San Isidro.
Founded in 2018, The Coffee currently operates nearly 200 stores in Brazil.
Peru is The Coffee’s fifth international market after Colombia, Spain, Portugal and France, where the coffee chain collectively operates 14 outlets.
Curitiba-based The Coffee said its Peruvian debut marks ‘an important step’ in its international expansion plans as it seeks to reach 350 stores globally by the end of 2023.
The new San Isidro store also represents The Coffee’s shift away from small-format, on-the-go outlets towards ‘larger coffee shops’. The Peruvian location, with more seating than its traditional stores, will offer both Brazilian and local bakery items, such as empanadas and alfajores, alongside its specialty coffee menu.
“As we operate in a consolidated market with a focus on specialty coffee, we will continue to expand our brand to other countries. In this process of expansion, we are directing resources to invest in larger coffee shops, allowing our customers to enjoy our dishes and drinks on site,” The Coffee said on social media.
In January 2023, The Coffee raised $7.5m to scale across Brazil and fund international growth. Mexico, Italy, the UAE, China and the UK have been slated by The Coffee as potential new markets.
The Coffee currently has two roasting facilities — one in Curitiba which distributes coffee to its Brazilian stores and another in Lisbon, Portugal, which supplies its European sites.