The value-focused coffee chain has partnered with Singapore's Oatside to serve oatmilk as default across its 24 stores in the country
Flash Coffee partnered with Oatside for several promotions throughout 2022 | Photo credit: Oatside
Flash Coffee will serve oatmilk as the default in all milk-based beverages across its 24 outlets in Singapore following a new partnership with oatmilk manufacturer Oatside.
The value-focused coffee chain said it is the first major coffee chain in Singapore, and one of the first in the region, to commit to serving oatmilk as default with no surcharge.
Flash Coffee partnered with Oatside for several promotions throughout 2022 and reported sales of oat-based beverages more than doubling during its campaigns.
Emphasising growing demand for oatmilk and increasing interest in sustainable dairy-alternatives, customers continued to opt for oatmilk outside of promotional periods, Flash Coffee added.
The tech and value-focused coffee chain has also launched a #SipForChange initiative with Oatside to highlight the challenges consumers currently face in making sustainable consumption choices.
“Choosing to consume better can be difficult. That’s why we’d like to help our customers take a small step forward – wherever they are in their journey to being better, kinder consumers – by making oatmilk the default at our outlets. Together with our partners at Oatside, we are proud to be the first-mover in the market to remove the premium for oat milk upgrades and make it the default option for all our milk-based drinks,” said David Brunier, CEO, Flash Coffee.
“We are really excited to have Flash Coffee pioneer this movement in Singapore as we work towards our shared goal of making delicious oat milk accessible to all. We hope that by making healthier, sustainable and great-tasting choices more accessible and convenient, we can inspire more Singaporeans to start and stay on their journey towards consuming better,” added Benedict Lim, Founder of Oatside.
Founded in January 2020, Flash Coffee currently operates more than 240 stores across Singapore, Indonesia, Thailand, Hong Kong and South Korea.
In May 2023, Flash Coffee raised $50m in Series B funding to accelerate a drive towards group-level profitability in 2024, improve the sales performance of existing stores and ‘sustainably grow’ its footprint across Asia Pacific.
Oatside also recently closed a $65.5m Series A funding round which it is using to expand production output across Singapore and the greater Asia-Pacific region.
Launched in 2020, Oatside currently distributes products across Singapore, Malaysia, Indonesia, South Korea and Taiwan.