The influencer-led retail coffee brand will use its latest funding round to support new ready-to-drink product development and raise brand awareness
Chamberlain Coffee has gained traction among younger coffee consumers via effective social media strategies and product collaborations | Photo credit: Chamberlain Coffee
Los Angeles-based Chamberlain Coffee has raised $7m to scale its ready-to-drink (RTD) coffee range and support retail distribution across the US.
Launched in 2019 by YouTube personality Emma Chamberlain, Chamberlain Coffee has gained traction among younger coffee consumers via effective social media strategies, product collaborations, including with New York-based coffee chain Blank Street, and regular new product launches, such as tea bags and coffee pods.
Chamberlain Coffee CEO Christopher Gallant said the latest investment, which follows a $7m Series A funding round in August 2022, will support product innovation, particularly in the RTD coffee market, and increase brand awareness.
“Growth and innovation is at the core of everything we do and this fundraise will allow us to continue creating new products and grow our brand awareness. We’re extremely grateful to our returning investors for continuing to believe in the brand and the new ones who are coming on board, sharing in our vision for this next chapter at Chamberlain Coffee,” he said.
Funding was led by existing investors including Blazar Capital, Emma Chamberlain and United Talent Agency, with new investors including growth equity firm Volition Capital and next-generation beverage accelerator L.A. Libations.
“Creating a uniquely inviting coffee brand has been my dream for so long now. There are so many products I am eager to develop and projects I'm excited to get working on. With such an incredible team and group of investors I am more excited than ever to see what the future holds for Chamberlain Coffee,” said Emma Chamberlain.
World Coffee Portal research shows 46% of industry leaders across the branded US coffee shop market believe sales of iced and cold coffee will overtake hot coffee in the near term. Highlighting the product’s increasing popularity, 21% of US consumers surveyed had purchased RTD coffee from a US retailer in the last year.