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Online orders boost Shipley Do-Nuts’ second quarter sales

The Texan bakery café chain’s updated digital capabilities, including a new POS system and website, have also been credited with driving year-on-year sales growth

Shipley Do-Nuts is seeking to nearly double its footprint over the next five years | Photo credit: Shipley Do-Nuts


US bakery café chain Shipley Do-Nuts has reported strong second quarter sales following the continued roll-out of online ordering across its 350 stores.   

Houston-based Shipley Do-Nuts achieved record 11% year-on-year same-store sales growth in the three months ended 30 June 2023, which it attributed to an upgraded POS system and website. 

The bakery café chain, which began implementing online ordering across its stores in 2022, also reported a 23% rise in digital sales year-on-year.  

Shipley Do-Nuts will expand its digital capabilities further in its third quarter with the launch of its first loyalty programme. The scheme was trialled at corporate-owned Houston outlets last year. 

The business has opened eight new stores so far in 2023, including three in its second quarter, and plans to open at least 20 additional outlets by the end of the year. 

“Having joined the Shipley team at a pivotal point, I’m deeply encouraged by our track record of success, and we have big plans to take the brand to the next level in terms of sales and footprint. The steps we’re taking have improved our guest experience and increased sales for our existing franchisees and are attracting highly qualified new franchisees who want to be a part of the brand's success,” said Flynn Dekker, who became Shipley Do-Nuts CEO in May 2023. 

With more than 200 new units currently in development, Shipley Do-Nuts is seeking to nearly double its footprint over the next five years. The bakery café chain currently has a presence across 12 US states. 

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