| China

Tims China unveils new branding and accelerates outlet growth

The operator of Canada’s Tim Hortons in China has unveiled its ‘Tian Hao Coffee’ Chinese language name and continues to expedite its expansion strategy with its 600-store store milestone

Tims China’s 600th outlet comes just three months after reaching its 500-store milestone in China | Photo credit: Tims China


Tims China has announced new branding highlighting its Chinese language name ‘Tian Hao Coffee’ as it launched its 600th store in the country. 

The operator of Canadian coffee chain Tim Hortons in China, which opened its first store in Shanghai in 2019, said the Tian Hao Coffee brand name translates to ‘Good Day Coffee’ and expresses the ‘atmosphere and spirit of Tims China’. 

The company’s 600th outlet has opened in Zhongshan and comes just three months after the coffee chain reached its 500-store milestone in China. 

With stores predominantly concentrated in Shanghai, Beijing, the Chengdu-Chongqing region and the Pearl River Delta, in which Zhongshan is located, Tims China is now present in more than 39 Chinese cities, each with local populations exceeding one million. 

“We’re excited about 2023 as we advance our expansion and localisation deeper into China. We look forward to sharing the ‘Tian Hao’ experience and giving more people across China the opportunity to sample our products and be our guests,” said Yongchen Lu, CEO, Tims China

Lu, who said China is the most ‘demanding, dynamic and digital’ consumer market in the world, told World Coffee Portal in January 2023 that Tims China is seeking to reach 2,750 outlets by 2026. 

In November 2022 the coffee chain announced revenues of RMB 305.7m ($43m) for the three months ended 30 September 2022, a 68% increase on the same period in 2021. 

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