The Massimo Zanetti Beverage Group-managed coffee company has launched a new café concept in Japan to showcase the heritage and hospitality of Italian cuisine
A Segafredo Caffè in Fukaya Hanazono Premium Outlet Mall | Photo credit: Massimo Zanetti Beverage Group
Segafredo Zanetti has launched its Segafredo Caffé concept store in Japan, with two stores in Osaka and Fukaya.
Marking Segafredo's debut on the Asian continent, the Osaka Segafredo Caffé is located within the Shinsaibashi Daimaru department store.
Launched at the end of 2022, Segafredo said the concept emphasises ‘the power of great Italian hospitality’, including traditional Italian espresso coffee alongside a food menu comprising both Italian and Japanese cuisine.
A second Segafredo Caffè format has opened at Fukaya Hanazono Premium Outlet Mall, north of Tokyo.
Segafredo Zanetti said its food and beverage menu has been carefully developed to provide a balance between the brand’s Italian heritage, developing coffee shop trends and local tastes.
The company, which currently operates more than 20 Segafredo Zanetti Espresso cafés in Japan, has not said whether it plans to expand the café concept further across Japan.
However, highlighting its intention to offer new café concepts in the country, the Italian coffee company also launched an exclusive 'Ambassador Café’ in Japan in November 2022.
Ambassador Café, located within the Shibaura Institute of Technology (SIT) at Tokyo Bay, offers its customers the opportunity to connect with the coffee supplier Kauai Coffee, the Massimo Zanetti Beverage Group-managed Hawaiian coffee farm.
Segafredo Zanetti is owned by the Massimo Zanetti Beverage Group, a Bologna-based holding company comprising a network of coffee, tea, cocoa and spices companies.
The company operates 11 roasting plants globally and manages an international network of over 600 Segafredo Zanetti Espresso cafés.