The Mexican retail conglomerate says its new andatti Drive store caters to on-the-go customers with a ‘new, fast, simple consumer experience’
andatti Drive, launched in partnership with CAFFENIO, features two drive-thru service lanes | Photo credit: FEMSA
Mexican retail conglomerate FEMSA has launched andatti Drive, a new app-enabled drive-thru coffee shop concept, in the northeast Mexican state of Nuevo León.
FEMSA is the parent company of the OXXO convenience store chain, which has more than 20,000 outlets across Mexico, Chile, Colombia and Peru, and also operates the andatti coffee brand across the region.
andatti Drive, launched in partnership with OXXO’s coffee partner CAFFENIO, features two drive-thru service lanes for on-the-go consumers alongside app-enabled ordering and delivery.
“We are excited to launch this new concept, because with andatti Drive we will be closer to our customers under a new, fast, simple consumer experience, with the best quality products, innovative technology, and with a loyalty program with personalised and family attention. Our objective is to satisfy the needs of people who are constantly on the move, we want to be that point of recharging energy to keep going, we want andatti to be not only the coffee of OXXO, but to become the coffee of all of Mexico”, said Jaime Longoria, Commercial Director, OXXO.
Total revenues for FEMSA’s Proximity division, comprising OXXO and petrol station chain OXXO Gas, increased 18% in its third quarter. OXXO same-store sales increased by an average of 15% in the period.
The sales potential of its Proximity division was boosted by the acquisition of Swiss food and beverage operator group Valora in October 2022.
Marking FEMSA’s first foray into the European retail market, Valora currently operates the 32-strong coffee shop chain Caffè Spettacolo, nearly 1,100 k kiosk sites, 59 Brezelkönig pretzel stores, 425 BackWerk bakeries and more than 230 avec convenience stores.