The value-focused coffee chain will open 11 ‘Coffee Corner 5 to go’ sites within the supermarket chain’s Romanian network, while also strengthening its retail distribution reach
The partnership will see 5 to go retail products sold in Carrefour’s stores across Romania | Photo credit: 5 to go
Romanian coffee chain 5 to go has announced a strategic partnership with supermarket chain Carrefour to introduce a new ‘Coffee Corner 5 to go’ concept in 11 Carrefour stores.
The value-focused coffee chain, which reached 400-stores across Romania in October 2022, said it opened the first three Carrefour sites at the end of 2022 and has a further five ready to launch.
The partnership will also see 5 to go retail products sold in Carrefour’s stores across Romania, including a ready-to-drink coffee range and Nespresso-compatible 5 to go coffee capsules.
In a press release 5 to go cited company-commissioned research which indicated 83% of survey respondents across Romania were keen to see 5 to go products sold more widely outside of its café network.
5 to go Co-Founder Radu Savopol said the retail roll-out and Coffee Corner launch represented ‘the beginning’ of its collaboration with Carrefour and that the two companies would soon ‘develop business plans on several levels’.
“Only with the right partners can you grow as a business, and Carrefour is a valuable ally for 5 to go, with whom we intend to build attractive projects in the future as well. We are constantly connected to the wishes of consumers and adapt to trends, and this partnership with Carrefour is an important step in our effort to increase the accessibility of 5 to go products at the national level and, at the same time, a way to improve the customer shopping experience, which can be associated with the opportunity to enjoy your favourite coffee-based products,” he said.
5 to go doubled its turnover at group level in 2022 following significant outlet growth across the country. The coffee chain reported turnover of €30m ($32m) last year and opened 140 stores to reach a total of 451.
The company is seeking to open 150 new stores in 2023 to reach 600 across its five markets of Romania, Belgium, France, Hungary and the UK.
Headquartered in Massey, France, Carrefour currently operates 400 stores across Romania.