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Krispy Kreme to enter seven new markets this year following strong 2022

The US donut and coffee chain says its robust sales, outlet expansion and retail channel development in 2022 positions the brand for ‘another year of terrific growth’

Krispy Kreme operates more than 1,900 outlets in over 30 countries worldwide | Photo credit: Nahoma Aparicio


Krispy Kreme has cited its strong sales and outlet growth in 2022 as contributing to the progress of its global growth strategy, with seven new markets forecast across the next 12 months. 

Reporting on the 12 months ended 1 January 2023, the North Carolina-based donut and coffee chain said revenues increased 10.5% to $1.53bn. 

Sales growth was attributed to the strong performance of its ‘delivered fresh daily’ model in the US and Canada, where sales rose 10%. 

Full-year revenues in North America grew 11% to $1bn, with sales in international markets increasing 10% to $366m. 

The company increased its global café footprint by 7% across the last 12 months to reach 1,940 stores. 

Krispy Kreme is forecasting 10% year-on-year revenue growth in 2023, targeting revenues of $1.68bn and a 13% increase in its global points of access – retail channels where its products can be purchased to 11,837. 

Krispy Kreme CEO Mike Tattersfield said Krispy Kreme will enter seven new markets in 2023, including in France where the donut and coffee chain will open in Paris in September 2023

“We are pleased with the strong end to 2022, with notable progress on expanding our omni-channel model, furthering our global growth strategy and executing successfully on the initial phase of our hub optimisation efforts. Looking to 2023, we are well-positioned to deliver another year of terrific growth with a great start led by premium offerings for celebrations. Our performance this year will be led by continued expansion of our capital efficient omni-channel model as we aim to grow our fresh points of access by 10% to 15% in 2023,” he said. 

Headquartered in Charlotte, North Carolina, Krispy Kreme operates in more than 30 countries worldwide. 

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