Hofstädter has served as General Manager of Tchibo Austria since May 2021 and succeeds Werner Weber, who returns to the German coffee roaster and retailer’s supervisory board
New Tchibo CEO Erik Hofstädter | Photo credit: Tchibo
Erik Hofstädter has been appointed CEO of German coffee roaster and retailer Tchibo.
Hofstädter joined Tchibo in May 2021 as General Manager of Tchibo Austria, having previously held senior marketing roles at Coca-Cola, Red Bull and Swiss confectionery brand Lindt & Sprüngli.
He succeeds Werner Weber as CEO, with Weber returning to Tchibo’s supervisory board.
“In Erik Hofstädter we have found an excellent internal candidate. He is a distinguished marketing and sales expert who has achieved great achievements in his three years as General Manager of our Austrian company. He will vigorously drive forward the expansion of the business that has been initiated with his own impulses,” Weber said.
Tchibo operates approximately 550 branded coffee shops across Germany and a further 320 across Austria, the Czech Republic, Hungary, Poland, Slovakia, Switzerland and Turkey. The brand’s packaged coffee products are distributed at 8,700 bakeries and supermarkets globally and via an online store. In the UK, Tchibo operates more than 18,700 coffee machines across the horeca and education segments.
The business also sells an alternating range of non-coffee products, including clothing, furniture, household items and electrical appliances.
The Hamburg-based coffee roaster and retailer posted sales of €3.24bn ($3.53bn) in 2022. However, increased raw material, energy and freight costs contributed to an EBIT loss of €167m ($182m), compared to a profit of €176m ($192m) in 2021.
Tchibo acquired UK coffee roaster Matthew Algie in August 2016 and Italian coffee roaster, processor and distributor Caffè Molinari in January 2022. It also owns the Davidoff Café, Smokin’ Bean, Piacetto and Espresso Warehouse coffee brands.