| UK

Puccino's outlines plans to expand beyond UK rail stations

The train station coffee operator continues to seek outlet growth in UK travel hub locations but also sees potential in leisure, education and health sites

Puccino's currently operates 38 on-the-go sites across the UK rail network | Photo credit: Puccino's


Puccino’s is seeking to reach 125 stores across the UK by 2028 and is exploring outlet expansion beyond railway station locations. 

Puccino’s opened its first store in 1995 at Putney railway station in London and currently operates 38 on-the-go sites across the UK rail network. 

Commercial Director Adrian Ayres told Propel that Puccino’s will continue to grow its travel hub footprint within the next five years, with new stores set to open outside of the south-east of England within the next 12 months. 

However, Ayres also said the coffee chain is exploring opportunities within the leisure, education and health sectors, where he believes Puccino’s store format ‘will adapt and thrive'.  

“Expanding into other sectors opens not only more locations, but also an even wider choice of partners to work with – we are reaching out to larger groups who have the capacity to roll out multiple units through our corporate franchising model. Our intention is to break into those sectors this year, and I'd certainly like to see significant headway by 2024,” he said. 

Ayres added that Puccino’s achieved profitability for its partners over the last 12 months and is ‘substantially exceeding’ pre-pandemic like-for-like sales across its store network, despite recent train strikes in the UK. 

Puccino’s is part of the Massimo Zanetti Beverage Group and uses the holding company’s Segafredo coffee at its sites. 

Bologna-based Massimo Zanetti Beverage Group operates 11 roasting plants globally and manages an international network of over 600 Segafredo Zanetti Espresso cafés.    

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