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Brazil’s Mais1.Café sets sights on 900 locations by the end of 2023

The on-the-go coffee chain is seeking to open 300 new sites this year, including expansion in Paraguay, amid increasing consumer appetite for its coffee-on-the-go concept in Brazil

Mais1.Café currently operates 600 on-the-go stores across Brazil, primarily via kiosks and small format pick-up sites | Photo credit: Mais1.Café


Mais1.Café has announced plans to open 300 new locations this year with a greater focus on the north and northeast regions of Brazil. 

Founded in 2019, Mais1.Café currently operates 600 on-the-go stores across 220 Brazilian cities, primarily via kiosks and small format pick-up sites. Customers pre-order beverages through the Mais1.Café app or in-store self-order screens. 

The coffee chain said that while on-the-go coffee is relatively nascent in Brazil compared to Europe and North America, the pandemic shifted Brazilian consumer behaviour and its pre-order, ‘on the street’ concept is increasingly seen as part of a ‘new normal’. 

Mais1.Café, which expects total revenues in 2023 to reach R$130m ($26.5m), opened its first international location with a store in Ciudad del Este, Paraguay, in March 2023. The coffee chain plans to open ten sites across Paraguay by the end of 2023. 

“We are going to validate the operation first in Paraguay. Then look at other countries. We see good markets in Chile and Uruguay, for example”, said Alan Parise, Expansion Director, Mais1.Café. 

Parise also said increased competition from domestic and international coffee chains should not hinder Mais1.Café’s growth plans within its native market. 

In January 2023, Brazilian coffee chain The Coffee announced R$37m ($7.5m) funding to support its plans to reach 350 stores globally by the end of the year. The Curitiba-based coffee chain currently operates 185 outlets in Brazil. 

Meanwhile, Starbucks Brazil will expand to three new Brazilian states in 2023 via its local franchise partner SouthRock. The coffee giant currently operates 186 outlets across seven Brazilian states.  

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