The agri-food company says the addition of Café Jurado to its portfolio completes its instant and single-dose coffee offering and will aid expansion in the Spanish retail market
Café Jurado roasts and distributes coffee to a network of more than 2,500 establishments in the Horeca channel | Photo credit: Pascual
Spanish agri-food company Pascual has announced the acquisition of Café Jurado, a coffee roaster based in Alicante.
Pascual said the purchase consolidates its position as one of the most important coffee companies in the Spanish hotel industry, with 30% of Café Jurado’s sales generated from the retail sector.
Burgos-based Pascual already owns the packaged Mocay Maestos del Café brand but confirmed the two businesses will operate independently as part of its commitment to the local economy and family business model.
“This acquisition helps us to complete our offer of soluble and single-dose coffee and to expand our presence in retail. With this step forward, we establish ourselves as a benchmark in the coffee sector, integrating a company from which we can learn and with which we share common values of closeness, innovation, sustainability and a commitment to a successful model of family business,” said Javier Peña, General Director of Business, Pascual.
Pascual achieved revenues of €697m ($681m) in 2021, a 9% rise on the previous year. Sales growth was attributed to increased trading in the Horeca channel.
Founded in Alicante in 1912, Café Jurado roasts and distributes coffee to a network of more than 2,500 establishments in the Horeca channel. The company is currently present in 20 countries and operates an e-commerce platform.