The petrol giant is targeting increased non-fuel revenue with plans to open Starbucks, McDonald’s and Jollibee outlets across 550 of its petrol stations in the Philippines
The move could see Shell Philippines' non-fuel revenues increase by 15% a year | Photo credit: Wabi Jayme
Shell Philippines plans to open retail stores and restaurants at more than a third of its petrol stations across the country by 2025.
The energy and petrochemicals company is seeking to increase its non-fuel revenue with plans to incorporate a range of retail brands, including Starbucks, Adidas, McDonald’s and Jollibee, across 550 of its 1,300 petrol stations in the Philippines by 2025.
Non-fuel retail currently accounts for 25% of Shell Philippines sales. The move could see non-fuel revenues increase by 15% a year, CEO Lorelei Kiambaa Osial said in an interview with Bloomberg.
“We’re turning what you would normally call petroleum service stations into mobility destinations. Before, it was motorists. Now that’s something passengers can appreciate, too,” she said.
Starbucks opened its first store in the Philippines in 1997 and currently operates more than 400 outlets in the country.
World Coffee Portal’s Project Café East Asia 2021 report revealed that Starbucks and fellow US coffee chain Dunkin’ each held a 22% market share of the Filipino branded coffee shop market.