The McDonald’s-owned café concept is targeting Canada’s premium at-home coffee market with a branded retail packaged coffee launch
McCafé's new retail packaged coffee range is available online and through grocery and specialty retailers across Canada | Photo credit: McDonald's
McCafé is seeking capture a slice of Canada's at-home coffee market with the launch of its new High Grown Organic Dark Roast Coffee.
The packaged coffee product is debuting as a retail-only exclusive in Canada and is available in a variety of brewing formats, including single-serve, wholebean and ground, and K-Cup pods.
The High Grown Organic Dark Roast Coffee is the only McCafé branded product that is currently not available in participating McDonald's outlets in Canada.
"We're thrilled about offering this elevated coffee-drinking experience exclusively through our retail partners and know McCafé coffee drinkers will love the difference 'high grown' brings to the table," said Danielle Wedge, Marketing Director, McCafé Retail Portfolio.
US fast-food giant McDonald’s launched its first stores in Canada in 1967 and now operates approximately 1,400 outlets in the country.