The promotion hands the former VP of Marketing Strategy responsibility for the US coffee chain’s marketing, strategic planning and commercial activities
McVicar Nelson will oversee Dunkin’s advertising, marketing, strategic planning, product innovation, and commercialisation | Photo credit: Dunkin'
US coffee chain Dunkin’ has announced that Jill McVicar Nelson has been promoted to Chief Marketing Officer.
Formerly the company’s Vice President of Marketing Strategy, McVicar Nelson will now oversee Dunkin’s advertising, marketing, strategic planning, product innovation, and commercialisation.
McVicar Nelson joined Dunkin’s in 2011 and led the company’s US five-year strategic plan, which the business implemented in 2017. The growth plan focused on menu innovation, digital leadership, store growth, outlet excellence and brand evolution.
More recently she oversaw the brand’s innovation strategy to attract younger consumers, targeting growth in Dunkin’s iced beverages and food offerings. Under her leadership, Dunkin’ successfully launched Dunkin’ Refreshers and Cold Brew with Cold Foam.
“I am honoured to lead the talented Dunkin’ marketing team in strengthening our position as a leading coffee and beverage brand that will keep America running on Dunkin’ for generations to come,” said McVicar Nelson.
McVicar Nelson will report directly to Scott Murphy, Head of Beverage-Snack Category and President, Dunkin’.
“Jill’s intricate knowledge of the Dunkin’ business and understanding of product trends and consumer behaviours will help us continue to define the brand’s future growth strategy. I look forward to working together to define the next chapter in Dunkin’ history,” said Murphy.
Founded in 1950, Dunkin’ currently operates more than 12,600 franchised stores across 40 countries worldwide. It has over 9,200 stores in the US, its largest market.