The Public Investment Fund (PIF)-backed organisation has set a target to produce 2,500 tons of Saudi-grown coffee by 2028 and announced plans for a branded coffee shop launch
The Saudi Coffee Company plans to open 25 coffee shops globally as one of five strategic pillars | Photo credit: Saudi Coffee Company
The Saudi Coffee Company is seeking to increase domestic coffee production by more than 700% within five years.
The organisation, owned by Saudi Arabia’s Public Investment Fund (PIF), currently produces 300 tons of coffee a year, but CEO Raja AlHarbi is targeting 2,500 tons annually by 2028.
AlHarbi also said the Saudi Coffee Company plans to open 25 coffee shops globally as one of five strategic pillars formed to elevate the Kingdom’s coffee industry.
Following investment in coffee farming in the region, the company will move its focus to roasting and packaging for its second pillar. As part of this, AlHarbi said the Saudi Coffee Company will build an ‘open platform factory’ to help private sector, domestic and international global brands boost their production without necessarily investing in their own facilities.
“The third pillar would be having a Saudi coffee brand that tells the story of Jazan beans to the globe. The fourth pillar is opening a chain of coffee shops. The last pillar is to lift up the standards of the coffee industry through training and certification by having academies in Riyadh, Jeddah, Dammam and Jazan,” said AlHarbi.
AlHarbi added that the PIF is supporting the Saudi Coffee Company to achieve the targets. The PIF launched the Saudi Coffee Company in May 2022.