| UK

Caffè Nero launches new retail partnership in the UK

The coffee chain has expanded its at-home retail range within Waitrose's 331 UK stores and will also bring its ‘roasting and blending expertise’ for the reintroduction of the supermarket group’s in-store hot beverage offer

Caffè Nero said the partnership is one of the biggest of its kind between a coffee chain and supermarket | Photo credit: Caffè Nero

Caffè Nero has launched a new partnership with UK retail chain Waitrose to boost its premium at-home coffee range and offer customers of both companies new loyalty benefits.

Waitrose, which operates 331 stores across the UK, will stock a full selection of Caffè Nero’s at-home coffee retail products – including capsules, ground coffee and wholebean coffee.

Exclusive discounts on Caffè Nero products will be applied for myWaitrose members. Additionally, further benefits for customers will soon be announced which will be redeemable at all Waitrose branches and over 650 Caffè Nero stores across the UK.

The supermarket chain has revived its free hot beverage offer for myWaitrose members with coffees supplied by the Nero Roasting Company. The free hot beverage offer, launched by Waitrose in 2013, was paused during the pandemic.

Caffè Nero said the partnership is one of the biggest of its kind between a coffee chain and supermarket.

“It feels like a natural collaboration, and we’re delighted to be able to bring our roasting and blending technical expertise of the Nero Roasting Company to Waitrose as well as offer Caffè Nero’s ‘coffee at home’ retail products to Waitrose customers. There are huge possibilities with this partnership and it’s exciting to see where it can go,” said Will Stratton-Morris, CEO, Caffè Nero UK.

Caffè Nero launched a store on online e-commerce giant Amazon in February 2021 in response to the Covid-19 trading restrictions in the UK at the time. The company also partnered with delivery platform Just Eat in May 2022 to expand its growing delivery offer in the UK.

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